From Beige to Bold: 31% of Homeowners Embrace Dopamine Décor in Luxury Home Revival

After years of dominance by neutral tones, bold colour is making a striking comeback in luxury interiors. While luxury interiors have traditionally favoured muted palettes, new data from Neville Johnson reveals that 31% of high-end homes are now embracing bolder colour schemes This shift signals a growing desire for more personalised, vibrant interiors that reflect individual style while maintaining the timeless elegance that defines high-end design.

The Dopamine Decor trend—championing bright, expressive interiors—has re-emerged as homeowners look to inject personality and energy into their spaces. But did it ever really leave? While rich neutrals and earthy tones have long been a staple of luxury design, a fresh wave of homeowners is leaning towards statement shades and vivid hues.

In reality, colour has always played a role in high-end interiors, subtly woven into statement art, luxurious textiles, and accent pieces. Even at the peak of the minimalist, neutral aesthetic, deep navy blues, rich emerald greens, and dramatic charcoal tones provided contrast and depth in sophisticated spaces. Rather than being confined to small details, colour is stepping into the spotlight, with homeowners embracing striking cabinetry, vibrant upholstery, and bold feature walls to create a more personalised and uplifting environment.

Green, in particular, has become a standout choice, bringing a sense of nature, balance, and calm to high-end interiors. Meanwhile, Pinterest’s Predicts trend report highlights ‘Primary Play’ as a key trend for 2025, celebrating bold reds, blues, and yellows to create energising and uplifting spaces.

A defining element of Dopamine Décor is the embrace of statement furniture—pieces that elevate a room's aesthetic while adding personality and flair. Luxury fitted furniture brand Neville Johnson has fully embraced this trend, offering bespoke, expertly crafted furniture that incorporates bold colours and textures. Their bespoke designs allow homeowners to choose finishes and features that reflect their unique style while maintaining an elegant, timeless aesthetic.

"Colour has the power to uplift and inspire, and we're seeing more homeowners eager to inject personality into their spaces with vibrant furniture choices," says Masha Willemse, R&D and Design Manager at Neville Johnson. "Dopamine Décor is about embracing what makes you happy and creating an environment that feels uniquely yours, while maintaining the sophistication of a luxury home."

More than just a decorative element, statement furniture redefines how spaces are used. Bold cabinetry, sculptural seating, and intricate detailing on bespoke pieces transform interiors into expressive, highly personalised environments. Homeowners are moving away from purely functional furniture, instead opting for standout pieces that act as focal points—a striking bespoke library, a vibrant dressing room, or a dramatic media wall.

Neville Johnson's luxury barn living space is a stunning example of bespoke design elevating modern interiors. The earthy green tones and Charlbury Oak finishes create a warm, inviting atmosphere. At the same time, a custom home bar with wine storage and glass shelves adds both style and functionality for entertaining. The space blends natural warmth with contemporary design, perfectly reflecting the Dopamine Décor philosophy of vibrant yet timeless interiors. A standout feature is the bespoke shelving for vinyl collections, embodying the trend's focus on personal expression and emotional connection, creating a space that sparks joy and enhances well-being.

For more, visit Neville Johnson's Luxury Barn Living Space.

With more than 35 years of expertise, Neville Johnson has become a leading name in bespoke fitted furniture and luxury interiors. The company's commitment to innovative design and superior craftsmanship shines through in every space. By offering complimentary design consultations and stunning brochures, Neville Johnson seamlessly blends the creativity of the UK's finest designers with the expertise of traditional craftsmen. Clients can tailor their spaces with exquisite materials, colours, and finishes.

For more information on Neville Johnson designs, please visit the Neville Johnson website, where you can request a free brochure today.